Therefore, no matter what subject area you're working in, your methodology section will include the following:

1. A recap of your research question(s) ...
2. A description of your design or method. ...
3. The background and rationale for your design choice. ...
4. An evaluation of your choice of method, and a statement of its limitations.

Describe each limitation in detailed but concise terms; Explain why each limitation exists; Provide the reasons why each limitation could not be overcome using the method(s) chosen to gather the data [cite to other studies that had similar problems when possible

 

The main aim of research is not merely to gather information. Instead, it goes beyond that. The true goal of research is to seek answers to previously unanswered questions to contribute to the body of knowledge in a discipline according to Goddard and Melville (2001, p.1).  But for your peers, and indeed the whole world, to recognize your newly discovered or created knowledge, you have to show evidence of its validity or truthfulness.

Determining the validity of your study is anchored on your research paper’s methodology. According to Somekh and Lewin (2005), a research methodology is both “the collection of methods or rules” you apply to your research, as well as the “principles, theories, and values” that support your research approach. Simply put, a research paper’s methodology section must shed light on how you were able to collect or generate your research data and demonstrate how you analyze them (SHU Library, 2020).

For novice researchers, writing the methodology of a research paper can be an overwhelming process, especially considering the intricate elements covered by this section (J. Ellis & Levy, 2009, p. 323). The goal of this article is to define what is research methodology, guide novice researchers in their research methodology writing, and to help them gain a clear understanding of a research methodology’s structure.

 is defined as the systematic method to resolve a research problem through data gathering using various techniques, providing an interpretation of data gathered and drawing conclusions about the research data. Essentially, a research methodology is the blueprint of a research or study (Murthy & Bhojanna, 2009, p. 32). As such, the methodology in research proposal is of utmost importance.

 

Methodology vs. Methods

The confusion between “methodology” and “methods” in research is a common occurrence, especially with the terms sometimes being used interchangeably. Methods and methodology in the context of research refer to two related but different things: method is the technique used in gathering evidence; methodology, on the other hand, “is the underlying theory and analysis of how a research does or should proceed” (Kirsch & Sullivan, 1992, p. 2). Similarly, Birks and Mills (2011, p. 4) define methodology as “a set of principles and ideas that inform the design of a research study.” Meanwhile, methods are “practical procedures used to generate and analyze data (Birks and Mills, 2011, p. 4).

To summarize these definitions, methods cover the technical procedures or steps taken to do the research, and methodology provides the underlying reasons why certain methods are used in the process.

 

Methodological Approach or Methods Used in Research

Now that you know what is methodology in research, the next step is to identify the different methods used in research. Traditionally, researchers often approach research studies using the methodology research institutions typically use which are two distinct paradigms, namely positivistic and phenomenological (Collis & Hussey, 2013). Also sometimes called qualitative and quantitative (Dumay, 2008), positivistic and phenomenological approaches play a significant role in determining your data-gathering process, especially the methods you are going to use in your research. It is also worth noting that when it comes to primary vs secondary research methods, there are significant differences that you need to consider.

Research methods lay down the foundation of your research. According to Neil McInroy, the chief executive of Centre for Local Economic Strategies, not using the appropriate research methods and design creates “a shaky foundation to any review, evaluation, or future strategy (Macdonald et al., 2008, p. 3). In any type of research, the data you will gather can come either in the form of numbers or descriptions, which means you will either be required to count or converse with people (Macdonald et al., 2008, p. 9). In research, there are two fundamental methods used for either approach—quantitative and qualitative research methods. Even if you take the path of a philosophy career, these are still methods that you may encounter and even use.

This approach is often used by researchers who follow the scientific paradigm (Haq, 2014, p. 1). This method seeks to quantify data and generalize results from a sample of a target population (Macdonald et al., 2008, p. 9). It follows structured data collection methods and processes with data output in the form of numbers. Quantitative research also observes objective analysis using statistical means (Macdonald et al., 2008, p. 9).

Based on a report, quantitative research took the biggest portion of the global market research spend in 2018